AST Corporation


Keysight Technologies had been utilizing disparate systems to manage its sales and quote-to cash processes, which resulted in replication of information across systems. Though its Customer Portal included a Self-Service Quoting feature, the data required to support the process was extremely difficult to maintain. Non-intuitive tools were difficult and time-consuming to use.

Keysight sought a best-of-breed solution to replace its legacy systems, which suffered from:

  • Difficulty locating cohesive customer, product and pricing data
  • Significant delays and inaccuracies when creating customer proposals
  • Tools that were difficult and time-consuming to use
  • Lack of integration between systems

AST has been a great partner in our journey to transform our Global Field Sales experience. I am extremely pleased with the team’s knowledge of sales processes and technical expertise in Oracle CPQ, and their delivery flexibility.”

Balganesh Krishnamurthy
COE Manager, Keysight Technologies

Solutions & Benefits

AST provided Keysight with a unique combination of experience to completely transform its sales processes. Keysight can now quickly configure products and provide budgetary quotes, even for complex models.

The implementation included the following features:

  • Quote-to-Order and Order Update interfaces provide order visibility for field sales reps.
  • Complex multi-level pricing and non-pricing approvals are automated, significantly improving quoting speed for customers.
  • A single-click quote-to-order process reduces order creation time and enables real-time updates on customer orders.
  • Multi-lingual proposal generation enables field sales around the world.

Industry: Manufacturing

Solution Components:

  • Salesforce Service Cloud
  • Oracle CPQ
  • Oracle EBS
  • MicroStrategy Reporting
  • Jitterbit Cloud Integration
  • (Customer Portal)

Why AST ?

AST’s deep domain knowledge in CRM, CPQ, and Manufacturing enabled complete transformation
of the sales processes at Keysight with a unified and integrated system in more than 30 countries,
leading to improved customer satisfaction and loyalty.