Author: sereneast

A few weeks ago at the Gartner MDM conference, more than one presenter noted that IT departments will typically cite “on time and under budget” accomplishments for data projects without providing measurable, demonstrated business value. This Forbes article references Gartner’s Magic …

Strategic Approach Requires MDM Investments, too! Read More »

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A centralized CX model is a natural starting point for new process implementations. A shared team can manage requirements for the larger organization. However, the larger an organization becomes, the more difficult it is to successfully implement new processes and tools …

The Federated CX Model Read More »

In February, Serene tacked on 126 new certifications! Now, Serene has an additional: 2 Sales Cloud 2016 Sales Specialists: Nutan P. and Satish D. 4 Sales Cloud 2016 PreSales Specialists: Satish D., Sagar P., Vishnu S.V., and Vikas B. 6 Sales Cloud 2016 Support Specialists: Bharath …

Congratulations to Newly Certified Team Members! Read More »

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Serene is proud to announce that it has achieved Oracle PartnerNetwork (OPN) Specialized status for Oracle CPQ Cloud Service! Partners must meet an intense set of product-specific business and product competencies by selling and implementing solutions that dramatically improve the …

Serene Achieves OPN Specialized Status for Oracle CPQ Cloud Service Read More »

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Serene Corporation had an outstanding year in 2015, with a total of 137 certifications! In addition to a slew of certificates earned in Sales, Pre-Sales, and Support are: 21 Sales Cloud Implementation certifications 5 CPQ Implementation certifications 7 Service Cloud …

2015 Outstanding Year in Certifications for Serene Team Members! Read More »

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Serene Corporation, an AST company, announced today that it has achieved Platinum Level Partnership with the Oracle Partner Network. By attaining Platinum Level membership, Oracle has recognized Serene for its in-depth expertise and excellence in delivering Oracle CX Cloud (Marketing, Sales, …

Serene Corporation Achieves Platinum Partnership Read More »

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Can you imagine a world in which an organization’s data warehouse and data marts were aware of new GL accounts and cost centers before they were active in the GL? How valuable would a monthly financial close process be that included …

Empower Enterprise-Wide Reporting with Oracle Data Relationship Management Read More »

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Text messaging is changing the customer experience. While your phone has had this capability for nearly two decades, businesses are just beginning to leverage SMS to interact with their customer base. SMS service channels enable a preferred communication mechanism with …

Text Messaging is Changing the Customer Experience Read More »

Many organizations are stymied by the sheer volume of choice in modern marketing tools. Our customers frequently ask: Why is Master Data Management (MDM) important when we discuss marketing? How can Cloud solutions benefit us? What is the best way …

Maximize Marketing Investment with the Data-Driven Cloud Read More »

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