Text Messaging is Changing the Customer Experience

Text messaging is changing the customer experience. While your phone has had this capability for nearly two decades, businesses are just beginning to leverage SMS to interact with their customer base.

SMS service channels enable a preferred communication mechanism with customers that reduces cost and pain for both business and consumer. The following article presents a number of strong arguments for SMS, with a strong bottom line conversion: SMS text chat converts a $6-$20 call to a chat that costs pennies per session.

SMS and Cloud CX go hand in hand. It’s easy to implement an SMS service process into your current email, chat, and web-based service processes. And, the abundance of SMS API vendors means that you have many technology options to integrate your CRM and SMS workflows.

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